The New Era of ASO

In 2025, simply stuffing keywords into your description doesn't work. The App Store and Play Store algorithms are smarter, and so are users. Here are the 5 hacks you need to know.

1. Localize Your Keywords (The 767% Hack)

Don't just translate your description. Translate your keywords. Users in France search for "jeu de puzzle," not "puzzle game." Ranking for these local terms has the highest ROI of any ASO activity.

2. 'Culturalize' Your Screenshots

A screenshot that works in the US might fail in Japan.
Japan: Prefers dense information, bright colors, and anime-style characters.
US/Europe: Prefers clean, minimalist designs with a single focal point.
Adapting your screenshots to these preferences can boost conversion rates by up to 30%.

3. Leverage 'Custom Product Pages'

Apple and Google allow you to create different store pages for different audiences. Create a specific page for your localized traffic. If you're running an ad in Brazil, send them to a page that is 100% in Portuguese with culturally relevant images.

4. The 'Review Mining' Strategy

Look at your competitors' reviews in other languages. What are users complaining about? What do they love? Use these exact phrases in your localized description. It signals to the algorithm (and users) that your app solves their specific problems.

5. Video Previews are Mandatory

For games especially, a localized video preview is a game-changer. Seeing gameplay in their native language significantly reduces the friction to download.